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The Cellar | Pairing food and wine like a pro

When food and wine find their perfect match directly from the menu.

City Center Rotana Hotel was proud of their lunch and dinner place, The Cellar, not only because of their fusion menu, but mostly, because of a carefully selected offer of fine wine brands, a rare find in Doha, Qatar.

What we did:
Created a Brand Experience, Art Direction, Visual Identity,
Menu Design, Photography Style

In order to emphasise their expertise in wine selection, we thought, well … what would be the ultimate challenge for any wine expert if not pairing that amazing wine with the right dish?

Working together with the chefs, we created a menu that would provide a guide to help their customers identify a range of wine types to go with the dishes available on Cellar’s menu.

A stylish font and a selection of icons were carefully picked to suggest the look and feel for the brand we wanted to create.

Each menu page offered subtle suggestions of possible wine types to be paired with certain ingredients/dishes offered, inviting customers to engage in more ample conversations on the subject with the connoisseurs at the Cellar’s.

More Work...